Written by Chris Snellgrove | Published
Captain America: Brave New World It was a real flop: while it earned $415.1 million against a budget of $180 million, it fell short of the $425 million it needed just to break even after marketing costs. The film also has a dismal 46 percent on Rotten Tomatoes, proving that the new Captain America’s biggest enemy isn’t Red Hulk, it’s the critics!
While many were surprised by the film’s poor performance, one fan discovered the secret sign that it was going to be a flop: that it had more logo changes than any film in MCU history.
Ethos, pathos, motto?
Redditor That-Technician-5271 recently posted evidence of this Captain America: Brave New World It had 11 different logos during its development. Fans of the film (hey, there’s bound to be a few of them!) might argue that such changes are normal and that we shouldn’t criticize the film’s creative team for trying to get something as important as the logo right. However, I cynically believe the answer is much simpler: All of these changes reflect the fact that Marvel simply had no idea what to do with this movie.
The main reason I think is because Marvel didn’t know what to do with him Captain America: Brave New World is that the film had a troubled production from the beginning. For example, that Underwent name changes (the most provocative Captain America: New World Order The title was eventually cancelled), and its original release date was May 2024 It had to be pushed back to February 2025. A May release would have positioned this film as a summer blockbuster competing with other blockbusters; However, the subsequent February release ensured that Captain America’s primary box office competition was as well Paddington in Peru (Not exactly a sign of Disney’s confidence.)
The movie that couldn’t do this all day
However, the biggest problem was that Marvel had to do extensive reshoots after poor test screenings Captain America: Brave New World. We don’t know what changed, but Mark Ruffalo initially said he would appear in the movie and never did, and Seth Rollins’ role was cut entirely while Rosa Salazar’s role was greatly diminished. All of this, plus a script that was previously rewritten to within an inch of its life, proves that Kevin Feige and the other Marvel forces already had No idea What do you do with this movie?
Obviously changing the logo design was the least of this movie’s problems. But looking back, I can’t help but feel like all of these changing logos were an early warning sign that the creators of this movie didn’t know what they were doing with one of Marvel’s most iconic characters. Adding insult to injury is the fact that the final logo is clearly less good than some of the previous logos, and I can’t help but think that some earlier versions of the script or clips from the film would have been better than the previous logo. Captain America: Brave New World That finally graced the silver screen.
Marvel’s canary in the coal mine
Obviously, it’s easy for me to sit back and quarterback Monday morning when it comes to why the MCU (an entity that once seemed too big to fail) has suddenly started to falter at the box office. But it’s not hard to see that a film that has gone through so many script changes and reshoots is doomed from the start to failure and poor reception. Captain America: Brave New World is proof that Marvel learned nothing from those bad test screenings.
If they still haven’t learned what the audience wants by time Secret Wars Resetting the universe, we may eventually look at the lukewarm Captain America sequel as the canary in the coal mine. The death of this film’s box office dreams may be a sign of something more serious: the death of the most successful cinematic universe Hollywood has ever known.
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